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Post-Event Feedback Playbook

A ready structure for feedback after a workshop, meetup, or conference.

1. Send it same-day

Feedback quality drops fast after an event - aim to send your survey link within a few hours, while the sessions are still fresh in attendees' minds.

2. A tight question set

  • An overall rating question (1-5): "How would you rate the event overall?"
  • A matrix question if there were multiple sessions/speakers, rating each on the same scale
  • A single-choice question: "How did you hear about this event?" (useful for planning future marketing)
  • An open-text question: "What should we do differently next time?"

3. Distribute both ways

Share the public link in a post-event email, and put a QR code on printed materials or a closing slide for in-the-room feedback before people leave.

4. Consider a quick poll instead

For a same-session temperature check ("which topic should we cover next"), the Polls feature gives you live results without building a full survey.

More in Playbooks

Employee Engagement Survey Playbook Customer Satisfaction Survey Playbook