Short, mobile-friendly surveys sent right after a purchase, delivery, or support conversation.
Keep it to 2-4 questions - our own response rate data shows completion drops fast after that. Use an NPS or rating question as the headline metric, then a short-text follow-up ("why?") to capture the reasoning behind the score.
Share it via your public survey link embedded in a receipt or confirmation email, and set a custom thank-you message so respondents feel heard immediately, without waiting on a reply.