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Survey & research glossary

Plain-language definitions for the terms you'll run into designing and analyzing surveys.

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Webhook

An automated HTTP request sent to a URL you register, fired the moment an event happens - such as a respondent completing a survey - so external systems can react immediately.

Weighted average

An average that accounts for how many responses fall at each point on a scale, rather than just counting how many chose the top options - used alongside CSAT to show the full distribution.

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